CHICAGO–Faced with rising aluminum cookware costs and the desire to revamp cookware offerings, retailers are expected to increasingly turn to domestic and imported stainless steel cookware in ’84.
Consequently, several manufacturers are entering the stainless steel fray, hoping to grab dollars away from dominant Farberware and Revere Ware.
Notable among the new entries ers Wear-Ever–whose much discussed line is due at the April NHMA Show–and Meyer Housewares, which made its entry into the stainless market at the New York Gourmet Shown in November.
The newest products in stainless steel from new and established manufacturers include the following.
Meyer’s Cook N Look Stainless Steel line offers heat-tempered clear glass covers, 3.2-millimeter thick aluminum clad bases and phenolic knobs and handles. Eight-piece sets carry $99.99 suggested retails and 11-piece sets have $149.99 suggested retail prices.
Also part of the collection is a 1.1-quart milkpan (suggested retail, $11.99) and a 12-inch covered chicken fryer (suggested retail, $39.99). The entire Cook N Look line will be available Mar. 1.
New from Farberware are 18- and 22-quart covered saucepots with aluminum bottoms. Suggested retail prices are $95.99 and $109.99 respectively. Available April 1.
Also new from Farberware is a boxed 6-quart stockpot with steamer/colander. Open-stock retail value is $66.99 and the set is available April 1.
Vollrath has introduced a 3-quart/3-piece steamer/cooker and a 5-quart/4-piece steamer/blancher, each with 9-inch diameter and dual-vented lid. With shipment available now, their suggested retail price range is $20-$40.
Metro Marketing is featuring two styles of Style Tech stainless cookware, available immediately. Seven-piece sets include either straight-sided style with phenolic handles (suggested retail, $100) or bell-shaped style with wire handles (suggested retail, $150). Also available in open-stock.
Newly-introduced by Ken Carter Industries is stainless steel European-design cookware with hollow-handle design. Seven-piece sets carry a $49.99 suggested retail price. Also new from the manufacturer is an eight-piece steamer/double boiler/egg poacher combination with vented lid. Suggested retail is $19.95. All items are available at the end of February.
Atlas Metal Spinning has lowered the pricing on its Adami collection of stainless/aluminum/stainless 5-ply cookware with solid polished-brass handles. Typical of the reduction is a 13-inch fry pan which previously had a suggested retail price of $90 and now carries a $60-$65 suggested retail price.
B. Solanki Trading has added two stainless steel turkey roasters with lids to its line. Available immediately, they carry $39-$45 suggested retail prices. Also new is a 14- x 10- x 3-inch lasagne pan with a $12.95 suggested retail, available now.
Featured by Revere is its copper clad stainless steel 10-inch covered saute/fryer with 3-1/2-quart capacity and helper-handle. Available immediately with a suggested retail price of $48.