Mfrs. want share of stainless

CHICAGO–Faced with rising aluminum cookware costs and the desire to revamp cookware offerings, retailers are expected to increasingly turn to domestic and imported stainless steel cookware in ’84.

Consequently, several manufacturers are entering the stainless steel fray, hoping to grab dollars away from dominant Farberware and Revere Ware.

Notable among the new entries ers Wear-Ever–whose much discussed line is due at the April NHMA Show–and Meyer Housewares, which made its entry into the stainless market at the New York Gourmet Shown in November.

Newest Lines

The newest products in stainless steel from new and established manufacturers include the following.

Meyer’s Cook N Look Stainless Steel line offers heat-tempered clear glass covers, 3.2-millimeter thick aluminum clad bases and phenolic knobs and handles. Eight-piece sets carry $99.99 suggested retails and 11-piece sets have $149.99 suggested retail prices.

Also part of the collection is a 1.1-quart milkpan (suggested retail, $11.99) and a 12-inch covered chicken fryer (suggested retail, $39.99). The entire Cook N Look line will be available Mar. 1.

New from Farberware are 18- and 22-quart covered saucepots with aluminum bottoms. Suggested retail prices are $95.99 and $109.99 respectively. Available April 1.

Also new from Farberware is a boxed 6-quart stockpot with steamer/colander. Open-stock retail value is $66.99 and the set is available April 1.

Vollrath has introduced a 3-quart/3-piece steamer/cooker and a 5-quart/4-piece steamer/blancher, each with 9-inch diameter and dual-vented lid. With shipment available now, their suggested retail price range is $20-$40.

Metro Marketing is featuring two styles of Style Tech stainless cookware, available immediately. Seven-piece sets include either straight-sided style with phenolic handles (suggested retail, $100) or bell-shaped style with wire handles (suggested retail, $150). Also available in open-stock.

Newly-introduced by Ken Carter Industries is stainless steel European-design cookware with hollow-handle design. Seven-piece sets carry a $49.99 suggested retail price. Also new from the manufacturer is an eight-piece steamer/double boiler/egg poacher combination with vented lid. Suggested retail is $19.95. All items are available at the end of February.

Atlas Metal Spinning has lowered the pricing on its Adami collection of stainless/aluminum/stainless 5-ply cookware with solid polished-brass handles. Typical of the reduction is a 13-inch fry pan which previously had a suggested retail price of $90 and now carries a $60-$65 suggested retail price.

B. Solanki Trading has added two stainless steel turkey roasters with lids to its line. Available immediately, they carry $39-$45 suggested retail prices. Also new is a 14- x 10- x 3-inch lasagne pan with a $12.95 suggested retail, available now.

Featured by Revere is its copper clad stainless steel 10-inch covered saute/fryer with 3-1/2-quart capacity and helper-handle. Available immediately with a suggested retail price of $48.

Club unveils cookware for mass market

JACKSONVILLE, AR–Club Products has taken the wraps off its first cast aluminum cookware collection designed specifically for mass market and promotional department store sales.

In an exclusive HOUSEWARES interview, Club VP/Sales Rick Contino said first products in the Duracast line will be two saute pans and two griddles with SilverStone interiors, ceramic exteriors in several colors and phenolic handles.

Though specific sizes, colors and suggested retail prices were unavailable at presstime, Contino said almond will definitely be one of the colors and the pans will retail for less than $10 each.

Club plans to begin shipping Duracast in bulk packs of six in February, although the line’s formal introduction will be at the April NHMA Show.

Contino noted Club paid particular attention to the line’s packaging, designed to attractively protect the product.

Three-mill shrink wrap, with four-color labeling, will be used on all four SKUs. A small space will be left uncovered on the surface of each pan, allowing consumers to feel the SilverStone surface.

Each pan’s label carries the tagline, “Pick me up and feel the quality!”

Contino said the Duracast line was developed as a result of consumer research completed by Club which indicated an increasing market for quality, upgraded lines at the mass merchant level.

“Our market research also indicated that 40% of all cookware business is done with mass merchants, discounters and hardware,” Contino stated.

“In addition, our research tells us that approximately 80% of the dollars in aluminum cookware is done in griddles and saute pans.”

Contino said changes in the standard cast aluminum manufacturing process allowed Club to develop the promotional line.

Revisions were made in the engineering and finishing of the product, including the final sanding process.

“The bottoms of our standard cast aluminum pans are sanded whereas Duracast has a full ceramic bottom,” Contino explained.

Contino said the Duracast line incorporates four features Club identified through research as crucial to the product’s success:

* the identification of the Club name with the product;

* a suggested retail at or less than $10 per pan;

* the use of SilverStone and

* packaging “far superior to anything on the market.”

Contino added a timetable for additional Duracast introductions will be dependent on the success of the line’s first four SKUs.

“We felt there was a market out there now for low-cost saute pans and griddles and that’s the area we felt we had to go into with a promotional cast aluminum product,” he said.

“We’ll have to see what the demand is for other items.”

Lack of show doesn’t stop cookware intros

CHICAGO–There may be no January NHMA Show but cookware manufacturers are acting as if they never heard the news.

Several aluminum manufacturers–notably Club, Regal and Enterprise–have launched major new lines this month, despite raw material cost increases that have plagued their segment of the industry and caused several to hike prices anywhere from 5%-10%.

The new product lines also indicate manufacturers’ continued commitment to Silverstone, despite industry speculation that DuPont is close to launching its newest generation of non-stick with first product roll-out expected in April of ’85.

The newest in cookware products and promotions includes the following.

Club’s Duracast line–set for April introduction–is the manufacturer’s first cast-aluminum-with-SilverStone collection developed specifically for mass marketd and promotional department store sales.

Regal is unveiling its Artisian line of copper-clad aluminum cookware this month. The 15-piece assortment includes saucespans, saucepots and au gratin dishes available strictly in open stock.

Regal is also extending its Reflections line of cookware with an 8-quart stockpot, 8-quart steamer and 16-inch oval roaster.

New At Enterprise

Enterprise has new open-stock saute pans and saucepans in aluminum with black SilverStone interiors and acrylic exteriors, in red, white, blue, yellow and black. Though specific sizes and suggested retails were unavailable at presstime, the line is expected to be ready for delivery in February.

Wear-Ever has extended its Premium aluminum cookware line with several new open-stock items including low-profile roaster with SilverStone rack and cover; high-profile covered roaster with rack; 2- and 3-1/2-quart covered casseroles; 4-1/2-,8-, 10- and 12-quart covered saucepots and seven-piece egg poacher inset. All available immediately with $18.99-$59.99 suggested retails.

New Cook N Look stockpots from Meyer Housewares are aluminum with SilverStone interiors and tempered glass covers. In 8-quart (suggested retail, $59.95) and 10-quart (suggested retail, $69.95) sizes, they area available in February.

General Housewares has introduced an 11-1/2-quart Graniteware Jumbo Everything Pot with a suggested retail price of $31, available immediately. The five-piece unit includes pot, spaghetti cooker insert, colander/steamer, steaming trivet and lid.

Also new from GHC are three new Magnalite Professional anodized aluminum pieces with suggested retail prices ranging from $30-$150. Bain Marie 1-5/8-quart with 2-quart covered saucepan; double boiler with 3-1/4-quart insert and 3-quart covered saucepan; and stacker steamer set with 2.9-quart insert, 1.9-quart insert and 3-quart covered saucepan.

LE Creuset Intros

Le Creuset has introduced its Castoflon 2-piece multi-function saucepan/Skillet. The lid for the 2-quart saucepan is an 8-inch skillet, both in enameled cast iron with SilverStone interiors. Available now in flame, blue, red and black finishes, the item’s suggested retail is $60.

Mirro is offering promotional pricing for the first quarter on four of its omelet pans, two of its individual one-cup egg poachers and four of its three-cup egg poachers. Four minute egg timers will be packed into the four three-cup poachers with shelf talkers and package flags available to retailers.

Corning is promoting its Visions line of brown-tinted, glass-ceramic cookware consisting of 1-pint and 1-, 1-1/2- and 2-1/2-quart covered saucepans, 5-quart covered saucepot and 1-1/2-quart double boiler with cover. With suggested retail starting at $10, the line is available immediately.

Nordic Ware, Foley and Lodge had no new product plans for the first quarter and planned to offer promotional pricing on several items, but details were unavailable at presstime.